Keyword Research for Busy Freelancers
As a busy freelancer, it can be overwhelming to keep up with the latest WordPress trends and optimize your website for search engines. However, keyword research is a crucial step in improving discoverability. Use tools like Google Keyword Planner or Ahrefs to identify relevant keywords related to your services (e.g., ‘wordpress development’, ‘web design’).
Identify long-tail keywords that have lower competition but higher conversion rates. For instance, instead of targeting generic phrases like ‘website creation,’ target phrases like ‘custom wordpress website for small businesses.’ Include a mix of short-term and long-term goals to ensure continuous improvement.
Organize your content according to this key phrase (keyword). If you’re creating blog posts on the topic, make sure it’s centered around that specific keyword. This strategy helps both search engines and human users find relevant information.
Lee Haywood from Wollaton, Nottingham, England / CC BY-SA 2.0 via Wikimedia Commons
