Shortening Your Video Length (Save $500/month)
Are you spending way too much time creating videos for your ecommerce brand? You’re not alone. In today’s competitive market, it can be tempting to go all out on production values just to stand out. But the truth is, those extra minutes add up – and so do the costs.
A recent study found that ecommerce marketers who cut their video length by 30% saved a whopping $500 per month. That’s not insignificant for a brand with limited budgets like yours.
- Record in one take whenever possible
- Cut unessential scenes or dialogue
- Use animated explanations instead of live-action footage
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