Step 1: Assessing the Damage
Around six months ago, Sarah decided to leave her social media selling empire in shambles and start fresh with online selling. She invested a significant amount of time and money into setting up an e-commerce website and promoting it on various platforms.
- She had bought over $1,000 worth of products to stock her store initially
- Created thousands of social media posts using the same image every time
- Fell victim to a series of lowball offers from cheap suppliers who claimed they could sell for as little as 20% of the wholesale price
This all came crashing down when her supplier sent out fake invoices to several sellers, claiming that she owed them thousands. She lost not just money but also customers and trust with those very same social media friends who had been helping her grow.
