Don’t Waste Time on vanity metrics
In the world of online selling, it’s easy to get caught up in tracking arbitrary metrics that don’t actually tell you what matters. But how do you know which numbers are worth your time?
- The difference between sales and revenue is not just about counting units sold.
- Customer lifetime value (CLV) isn’t just a number – it’s a calculation of customer loyalty and retention.
- Return on ad spend (ROAS) can be misleading if you’re not considering the full picture of your marketing strategy.
"Who???" by Can Pac Swire is licensed under CC BY-SA 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-sa/2.0/.
